In today's New Media Minute, Daisy Whitney hits the iMedia Breakthrough Summit to explore venture capitalist techniques, as well as purchase decisions on social media. Full story...
Every pitch holds the promise of greatness -- as well as an opportunity to completely blow it. Consider these tactics for setting yourself apart from competitors.
Integrating social media practices into your emails can teach you a lot about your subscribers. Follow these tips for getting started.
In this episode of Marketing Obsessions with Kevin Lee, Laura Santos, the director of e-commerce operations at Danskin, discusses how her company evaluates new media opportunities.
The pressure is on to develop your social media presence into a lucrative marketing channel. Adopt these expert habits to make sure you don't let hasty decisions and bad investments derail your success.
When is retargeting appropriate, and when can it be harmful to campaigns? Here's why the key consideration is the consumer's perception of appropriateness.
Marketing expert Susan Bratton explains why personal enthusiasm for social media must be tempered with a common sense approach.
Watch as iMedia's marketer on the street talks with industry thought leaders about whether or not 2010 is finally the year for mobile.
Mobile is still an emergent space, but brands can no longer ignore it. Here's how you should be adapting your website, search, and display tactics for this promising medium.
In today's New Media Minute, Daisy Whitney presents several services that are changing the way users experience content.
Effective budget allocation doesn't always have to mean sacrifice. Check out these situations where marketers should be thinking "and" rather than "or.