How to think like a venture capitalist
iMedia Connection Nov 03 09In today's New Media Minute, Daisy Whitney hits the iMedia Breakthrough Summit to explore venture capitalist techniques, as well as purchase decisions on social media. Full story...
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How online maps will change advertising
iMedia Connection 15 hours agoThe latest Google and Bing online mapping functionalities have huge implications for advertising going forward.
Keep the FTC away from your sponsored tweets
iMedia Connection 15 hours agoDon't let fears about fines prevent your brand from working with blogs and Twitter. Get some clarity on the newest guidelines here, which will keep you from falling prey to costly pitfalls.
5 developments that will shape the mobile landscape
iMedia Connection less than a day agoIncreased interest from Google and Apple has many thinking that 2010 could finally be "the year of mobile.
The death of the email newsletter
iMedia Connection less than a day agoEmail newsletters are popular modes of marketing, but they do have weaknesses. Let's take a look at how email marketing would work if we did away with this common tool.
The rising stars of mobile marketing
iMedia Connection less than a day agoThe pieces are finally coming together in the mobile marketing sector. Check out the business categories and representative companies that are poised to make headlines this year.
Social media: Listen less and sell more
iMedia Connection 5 days agoHere are some proven best practices to transform your social media programs from a brand-building exercise into a sales-building channel.
4 ways marketers can regain consumer trust
iMedia Connection 5 days agoCreating trustworthy ads in a user-controlled space is no easy feat, and marketers must also create a true value exchange by providing something that people want.
Emerging platforms you should bookmark (or forget about) in 2010
iMedia Connection 6 days agoNeed help separating the hype from the hits? Here is a breakdown of which emerging platforms aren't quite ready for primetime.
Ad network survival tips
iMedia Connection 6 days agoService is the name of the game for many undifferentiated ad networks out there. Here are a few things they can do to stand apart and really shine.
CMO oversights that will lead to failure
iMedia Connection 6 days agoIn this episode of Marketing Obsessions with Kevin Lee, Pam Horan, president of the Online Publishers Association, presents some common CMO mistakes and explains the detrimental effects they can cause if ignored.
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