Google recently began letting worldwide members of its social network broadcast live Hangouts sessions for anyone to watch -- just like some performing artists and politicians have already been able to do.

So you think you're up-to-date by DVRing "Grey's Anatomy." But the "new normal" is streaming Lilyhammer through Netflix on your Xbox, subscribing to channels on YouTube, and watching web TV originals on your iPhone.

You are a marketer. You're in sales. Or perhaps you are the CMO or CEO of your company. You've done everything you thought you needed in creating a social presence.

Rich media is powerful. Companies are using rich media ads to deliver videos, interactive elements, and targeted messaging to customers.

You're pumped like Sammy Sosa in 1998. You're armed with solid research that proves that online video is the bee's knees.

The movement toward agile marketing is accelerating as companies are attracted by the benefits of speed, efficiency, effectiveness, and innovation with less risk.

"Torture numbers, and they'll confess to anything." -- writer Gregg Easterbrook

As we all know, there is an abundance of data for the digital advertising world.

There is no communications experience more powerful than when a moment of high interest transitions into a direct engagement.

Is it web TV? Digital video? Premium video? The industry hasn't even settled, yet, on a single term to describe this shift from traditional TV to "video everywhere.

It can be rather tempting for brands and causes to shake things up by making shocking marketing messages that cause visceral reactions.