How to think like a venture capitalist
iMedia Connection Nov 03 09In today's New Media Minute, Daisy Whitney hits the iMedia Breakthrough Summit to explore venture capitalist techniques, as well as purchase decisions on social media. Full story...
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Don't ditch diligence in favor of digital
iMedia Connection 3 days agoIn this case study, a financial company struggled because it ignored some marketing fundamentals when creating its digital plan.
Creating link bait: 7 tips for social media
iMedia Connection 3 days agoIf you're seeking quality inbound links to your brand's site, your content needs to be worthy. Here's how to create link bait that will spread through social media like wildfire.
Corporate responsibility: Good for the soul, great for the brand
iMedia Connection 3 days agoAt ad:tech, Sir Martin Sorrell declared that corporate responsibility has become a vital function of brand building.
How to manage ad network integrity challenges
iMedia Connection 4 days agoWith myriad targeting options available from ad networks, who's making sure they're all implemented properly? Employ these integrity checks to ensure your buy is handled correctly.
The questionable future of branded entertainment
iMedia Connection 4 days agoIn this episode of Marketing Obsessions with Kevin Lee, MediaLink President Wenda Harris Millard explains how branded entertainment is changing and what we can expect to see in the future.
Rebooting the legacy brand: Do's and don'ts
iMedia Connection 4 days agoHow can you cash in on the cache your beloved brand has earned? Get some tips for cementing your audience connection from these digital do-overs.
The skills digital agencies will need to lead
iMedia Connection 5 days agoIf it takes a village to build a brand, agencies themselves will need to evolve into strong communities of service providers to survive.
A 4-step plan for campaign success
iMedia Connection 5 days agoFront-end planning is crucial for campaign success. Employ this methodology to ensure you're selecting the appropriate technologies for your marketing campaigns.
Blogging tips that will boost your conversions
iMedia Connection 5 days agoBlogging is a terrific search marketing tool. Here's how to ensure your corporate blog is attracting the consumers most likely to convert.
CMO mistakes in online media and marketing
iMedia Connection Nov 19 09In this episode of Marketing Obsessions with Kevin Lee, Doug Miller of Expedia explains how CMOs often miss the mark when it comes to digital marketing.
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