There are major industry forces in play that are changing the dynamics of how data gets generated, collected, and used for optimizing customer interactions across offline and digital touchpoints.
More than 70 percent of the entire internet domain name system we use every day is currently hosted in the .
If you could sum up your agency's most important focus in three words, what would they be? That's exactly the question we asked several senior level digital marketers at the iMedia Agency Summit in May.
Did you know that social media consumes nearly one-fifth of the time users spend on the web? Well, most major brands and marketers do! If you think about it, social media has become the perpetual internet refrigerator.
Creative people are open to stats, but not if they are presented in a cold, disconnected way.
The best customer is a connected customer. Yet determining how and when to connect seems more complicated than ever.
When Southeast Toyota Distributors decided to focus ad spend on Facebook, it didn't guarantee dealerships that sales would rise.
Everyone's talking about it. But what is it exactly? It has something to do with ads that don't look like ads, but rather provide a degree of value in terms of being content.
It might sound like a strange idea to optimize your emails for search engines, but SEO is a skill that email marketers better start working on -- as far as Google is concerned anyway.
Advertisers are just warming up to the idea that publishers no longer want to confine them to the top and sides of the screen.