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iMedia Connection Feb 16 12
33Across announced three new hires. Courtney Kurland has joined as Midwest sales director, Todd Rankin as Detroit sales director, and Maurice Moore as vice president of sales for CPG and retail.
Adara Media announced Scott Garner was recently promoted to executive vice president of business strategy, a new position for the company.
eXelate announced the launch of maX (modeled audience eXtension) data, an audience intelligence product which leverages first-party data and insights to accelerate digital marketing campaigns.
Fuseideas was chosen to complete a website redesign for the Metropolitan Nashville Airport Authority. Full story...
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As we all know, there is an abundance of data for the digital advertising world.
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There is no communications experience more powerful than when a moment of high interest transitions into a direct engagement.
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It can be rather tempting for brands and causes to shake things up by making shocking marketing messages that cause visceral reactions.
7 things GM doesn't understand about Facebook advertising -
Perhaps GM's ad unit needs more of a social life.
It's hard to believe there wasn't some sort of agenda in telling the Wall Street Journal, three days in advance of what's slated to be the biggest IPO in U.
How 5 brands are scoring big on BuzzFeed -
What makes something go viral? It's a common question these days. And in the quest for answers, brands would be remiss to neglect an entity like BuzzFeed, a platform described as a new kind of media company for the social world.
How to make the most of the new ad creative formats -
The IAB has finally released new creative standards for the first time in a decade. The new rich media branding units (formerly called "rising stars") are now officially the newest standards out there and should drive a new revolution in advertising online.
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