Social commerce is one of the hottest digital sectors. From the explosive growth of Groupon and Pinterest to the widespread implementation of social sign-on across brand and e-commerce sites, it's plain to see that many companies are scrambling to leverage social networks and influence in service of their business goals.

There is one thing missing in most of the hype over Facebook's massive IPO. Everyone knows the company is popular, with 845 million users, and successful, with a potential valuation of $100 billion dollars.

Last week, Google introduced the Knowledge Graph, a new search technology designed to help users find new information quickly and easily in the SERPs by providing facts about people, places, and things to search queries right next to their search results.

It has become the standard for companies of all kinds to participate in social media. For a while, social media was viewed as something primarily for teens and young professionals, but as social media has evolved, it has become evident that there are countless marketing opportunities to be harnessed all over the internet.

Public trust in an election year is often in short supply. But this year in particular, the public's faith in a range of public and private institutions and their leaders seems to be evaporating.

Your Facebook friend just posted a pic where he's sporting punk rock hair and black fingernails. Up until now he's been a straight-laced guy.

I wish I had a nickel for every time I've heard the words "shopper marketing" in the past year.

Brand safe. These two words have been the root cause of more lost hours of sleep for me than I care to admit.

Google recently began letting worldwide members of its social network broadcast live Hangouts sessions for anyone to watch -- just like some performing artists and politicians have already been able to do.