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The publisher's role in native advertising -
The native advertising model raises a number of important issues for publishers. What kind of advertiser is best to work closely with? Is the advertiser's brand complementary to the publisher's? Will the audience find the content engaging? How and where should it be labeled on the site? The list of questions can seem endless.
The 7 deadly sins of personalization -
The benefits of e-commerce personalization are well known -- increased conversion rates, larger order values, and more engaged customers.
Will the banner ad ever die? -
The banner ad is dying.
Or is it?
Online ad revenues remain on a hockey stick trajectory, clocking in at a record $9.
The biggest paid search and social mistakes -
Paid search mistake: Assuming you've hit a wallMany practitioners see their paid search efforts plateau and assume they can go no further.
3 more reasons the click-through rate is dead -
The view-through rate is more important than the CTRWhy is a billboard ad acceptable for marketers if the click is what really matters? The view has been an acceptable metric for traditional marketers for decades, but for some reason digital marketers are obsessed with the CTR.
Why not all brands should strive for a blockbuster viral hit -
Other brands are jealous of Dove. "Real Beauty Sketches" is the kind of viral phenomenon that most brands dream of creating.
Why no one can define "premium" inventory -
What is premium inventory? The simple answer is that it's inventory that the advertiser would be happy to run its advertising on if it could manually review every single publisher and page that the ad was going to appear within.
How BuzzFeed is dominating native advertising -
BuzzFeed has never taken a banner adBelieve it or not, BuzzFeed made the strategic decision to steer clear of standard banner ads.
What did marketers want to be when they grew up? -
We asked several senior level digital marketers one burning question: When you were five, what did you want to be when you grew up? This compilation gives you their very candid answers.
Why brands fail to connect with Twitter users -
Hashtags are ubiquitous, powerful tools that provide value for users and marketers alike on multiple social media platforms, including Twitter, Facebook, Instagram, and Pinterest.
