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4 phrases that drive creative people nuts -
"Here's a binder full of stats. Take a look at them."Creative people are open to stats, but not if they are presented in a cold, disconnected way.
Sure-fire ways to boost customer loyalty -
The best customer is a connected customer. Yet determining how and when to connect seems more complicated than ever.
Do Facebook ads work? -
Facebook advertising and its correlation with salesWhen Southeast Toyota Distributors decided to focus ad spend on Facebook, it didn't guarantee dealerships that sales would rise.
Why everyone's confused about native advertising -
Native advertising.
Everyone's talking about it. But what is it exactly? It has something to do with ads that don't look like ads, but rather provide a degree of value in terms of being content.
How to optimize your emails for search -
It might sound like a strange idea to optimize your emails for search engines, but SEO is a skill that email marketers better start working on -- as far as Google is concerned anyway.
Why standard ad sizes are going to die -
The middle of the screen is more valuable real estateAdvertisers are just warming up to the idea that publishers no longer want to confine them to the top and sides of the screen.
4 ways to drive employee engagement through digital -
The evolution of social technologies and the role of the HR executive have presented great opportunities for some and fear among others who cannot live up.
The secret behind the Evian and Dove viral sensations -
When Evian first introduced its babies in its 1998 ad "Water Babies," people thought they were cute.
The 7 deadly sins of digital marketing -
Wieden + Kennedy's partnership with Vimeo for Old Spice. The Milwaukee's Best viral video featuring Will Ferrell.
Is media buying being taken over by robots? -
Defining programmatic media buyingProgrammatic is a term which is thrown around so frequently that its meaning gets diluted for many marketers.
