Media buyers are searching for scalable, targeted ways to buy online video inventory. Here's why they can't use the same strategy that they do for display. Full story...
Producing online video is vastly different from other marketing tasks. Luckily, technology can now help simplify the process.
Paid search may be more effective at driving in-store sales than it ever has been for ecommerce. Find out how to combine it with social media and email to make a big impact on consumer shopping habits.
Mediocrity doesn't cut it in this business. Learn the traits and practices that will put you on the road to mastering the craft of online marketing.
There's a goldmine to be found in the ratings, reviews, and stories that visitors contribute to your site.
Watch as iMedia's marketer on the street uncovers the biggest threats facing digital agencies in today's marketplace.
Think cloud computing is too techie a topic for you to care about it? See why disregarding this megatrend is like shutting your eyes to the future of online advertising.
Whether you are just entering the social media ecosystem or have been part of the landscape for a couple of years, focus on these components to grow your presence, along with your success.
Renowned futurist and inventor Ray Kurzweil shares his bold predictions on virtual environments for marketing, the effects of an accelerated technological pace, and how information will transform communications.
The iPad won't patch the leak that is draining the print media audience, but there's another digital technology that will keep some newspapers and magazines afloat.
Sometimes it's difficult to say no to a client. Here's some advice for when you find yourself in a sticky situation.