You're pumped like Sammy Sosa in 1998. You're armed with solid research that proves that online video is the bee's knees.

The movement toward agile marketing is accelerating as companies are attracted by the benefits of speed, efficiency, effectiveness, and innovation with less risk.

"Torture numbers, and they'll confess to anything." -- writer Gregg Easterbrook

As we all know, there is an abundance of data for the digital advertising world.

There is no communications experience more powerful than when a moment of high interest transitions into a direct engagement.

Is it web TV? Digital video? Premium video? The industry hasn't even settled, yet, on a single term to describe this shift from traditional TV to "video everywhere.

It can be rather tempting for brands and causes to shake things up by making shocking marketing messages that cause visceral reactions.

Perhaps GM's ad unit needs more of a social life.

It's hard to believe there wasn't some sort of agenda in telling the Wall Street Journal, three days in advance of what's slated to be the biggest IPO in U.

What makes something go viral? It's a common question these days. And in the quest for answers, brands would be remiss to neglect an entity like BuzzFeed, a platform described as a new kind of media company for the social world.

The IAB has finally released new creative standards for the first time in a decade. The new rich media branding units (formerly called "rising stars") are now officially the newest standards out there and should drive a new revolution in advertising online.