Why you should look beyond Google
iMedia Connection Jan 31 12
In a recent survey by MarketingSherpa, the majority of marketers named their biggest marketing challenge as generating high quality leads. Tight budgets and a need to show quick ROI certainly add to the quandary.
Stay informed. Looking for the latest digital strategies about connected televisual entertainment? Attend the iMedia Video Summit, Mar. 25-28. Request your invitation today.Why is lead generation so problematic? A couple of factors come to mind.
Technological advances -- your potential customers can block out any offers they don't wish to receive Poor website experience -- if your site content is not properly aligned to your prospect's life cycle, you lose out Ineffective use of internal marketing database -- segmentation is key in tailoring your messages. Full story...More stories from imedia connection »
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