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Atlas view tags can now be used to measure Facebook ads targeted to custom audiences, partner categories and lookalike audiences, the social network informed its largest advertisers this week.
Retargeting platform AdRoll announced today that it has added the option for advertisers to run self-serve Facebook Exchange retargeting ads in the News Feed.
Revitalized action series, “24,” tops this week’s list of top gaining tv show pages in the People Talking About This metric.
Facebook has a new “schedule gift” feature for its Gifts product, which allows users to buy something for a friend, but notify them at a later date.
Facebook is testing a new way for page owners to create “unpublished posts” — those that intentionally do not appear to all fans of their page – directly from the composer on their page.
Nimble Social CRM company Nimble this today released a new version of its platform with more features for managing business contacts.
References to hashtags in Facebook’s code suggest the social network could be working on bringing the feature — popular on Twitter, Instagram and Tumblr — to its own platform.
Facebook today announced the availability of a new native share dialog for iOS, which will give developers an easy way to incorporate Facebook sharing — including Open Graph actions — in their apps.
As part of the social network’s continuing efforts to build out its location database, Facebook now allows users to upload and suggest photos for unadministered place pages.
This is a guest post by Mario Zelaya, Managing Director at Majestic Media, a Facebook Preferred Marketing Developer & digital marketing agency, specializing in custom apps and promotions for web and mobile.