“More important than knowing all about the people we design for, we should have a deep understanding of the specific activity we’re supporting with our design… The most important question we can ask is not ‘who is using your software?’ but ‘what are people using your software doing?’.” – Designing for the Social Web by [...] No related quotes found. Full story...
“Businesses that have increased their investment in the customer experience over the past three years report higher customer referral rates and greater customer satisfaction.
“Good designers want to be proved wrong, bad designers hope to be proved right.” – Andy Budd
This quote is from Andy’s February 2nd tweet.
“Storytelling offers a way for the team to really understand what they are building and the audience that they are creating it for.
“A startup founder who ‘gets’ user experience and design will likely create a more successful product than one who does not.
“Finally after all these years of preaching that ‘content is king’…companies are going to understand that what is going to drive the business model is creating the shared reference with their customers, making sure that everyone is on the same page and you do that, by and large, through content.
“Good design admits to the deeper insight that beyond performing a purpose in a good way, the purpose itself has to be good.
“Lorem Ipsum, wireframes, personas, etc are just tactics. The only thing that matters is: Do people love what you built?” – Joshua Porter
This quote is from Joshua’s January 18th tweet.
“Most people make the mistake of thinking design is what it looks like. People think it’s this veneer – that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is.
“By applying good design to products in categories where users have low expectations for visual appeal, functionality or usability, design helps to create entirely new market niches and even new product categories.
“Any true practice of design with a human focus has to be built on a foundation of traditional design that focuses on the the craft & design of perceptual mediums using methods & practices of design from the root of art over science.