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Before we got into the thick of designing New MailChimp, we did a lot of research and studied the ways our customers work.
When first I started working at MailChimp four years ago, I had never even coded an HTML email. Sure, I’d been involved in web design since the late ’90s, but emails are a different beast altogether.
Informed decisions require information (that word “informed” is there for a reason), and information is something we’re not short on around here.
Most of us call our own shots when it comes to segmenting email lists. We tell the computer what to do.
Earlier this week, Aarron wrote about the ideas that have guided our design process for New MailChimp, and one of them was ubiquity.
We have a motto that guides our work here at MailChimp: Listen hard and change fast. We’ve been doing a lot of both in the past few months.
One year ago today, MailChimp’s Lead Engineer went rogue and formed a little startup inside our company called Mandrill.
For a lot of our customers, MailChimp campaigns are a team effort. They collaborate about content, send tests, gather feedback, and then request approval and sign-off.
New: Search and Edit Your Customer Records from MailChimp Mobile
Lately, I’ve heard a number of people saying something like “Send volume is the key to email success!” Basically, that means sending more email=engaging more, making more money, and doing better (whatever “better” means to you).