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One of the most common questions we hear from MailChimp users is, “How can I attract more subscribers to my email list?” Musicians are no different. If you use Twitter’s Promoted Tweets, you know how important it is to make each tweet and campaign dollar count. It appears Terra.es began closing accounts on a trial basis on April 16, and that all accounts will be closed by May 30. As we researched the ways people use MailChimp, we learned that our customers spend a lot of time managing their lists and subscriber profiles. If you ever tried to segment a list by engagement, you may have wondered about our member-activity rating. Tofugu is a self-described “wonky blog about the Japanese language and culture” based out of Portland, but they’re more than that. Before we got into the thick of designing New MailChimp, we did a lot of research and studied the ways our customers work. When first I started working at MailChimp four years ago, I had never even coded an HTML email. Sure, I’d been involved in web design since the late ’90s, but emails are a different beast altogether. Informed decisions require information (that word “informed” is there for a reason), and information is something we’re not short on around here. Most of us call our own shots when it comes to segmenting email lists. We tell the computer what to do.