Online Reputation Management: Dominos vs.Tropicana Responses
Marketing Shift Apr 28 09
You may recall my post about PepsiCo (NYSE:PEP)learning the value of online reputation management following its disastrous marketing decision to redesign the Tropicana orange juice carton.Evidently, consumers missed the traditional design and vented their disapproval through social networks, and within two months, Pepsi promised to return to the traditional design, the orange with a straw. The feedback was so passionate,it prompted Peter Arnell, the marketing and design guru behind the logo, posted an explanation video for Youtube.Alex Kuczynski of the New York Times summarized the marketing blunder in her story: Pulp Friction Why Tropicana's redesign was the pits. Full story...
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Vote Now! AppBackr Peer to Peer Developer Funding Program
Marketing Shift Mar 05 10
Imagine an idea that you feel passionately about. Turn away from your computer and imagine your idea coming to life.
1974 BMW 2002 Care
Marketing Shift Feb 19 10
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My brother-in-law Sean is way too nice, today he's letting me drive his baby indefinitely while I transition out of my current vehicle.
Bill Liao Setting a Philanthropic Example via The Hunger Project
Marketing Shift Aug 19 09
A couple of days ago I was contacted by Bill Liao because he was interested in purchasing a domain name that I owned.
Apple iPhone Legal Notice and Privacy Policies
Marketing Shift Aug 18 09
I have always enjoyed reading through privacy policies, terms of service and general legal docs web sites use to tell you what they're going to do with your data.
GoDaddy Pushing Twitter & Small Business Reputation Management
Marketing Shift Jul 15 09
Since most of you know I suffer from Compulsive Domainer Syndrome (rarely see a domain name I can't pass up) it will come as no surprise that I had to renew some domains via Godaddy recently.
Shark Week 09 Fishing For Great White Viewers
Marketing Shift Jul 10 09
What social media outlets are they using?
Facebook Connect though I'm not sure whether or not it worked for me, not even sure how to tell quite honestly.
Shark Week Viral Marketing Frenzy Decrypted
Marketing Shift Jul 08 09
As I was pulling out of the driveway this morning I nearly hit the FedEx delivery guy because I didn't see him as I was backing up.
Geocaching For Beginners: Tips, Terminology and Personal Examples
Marketing Shift Jul 06 09
Shannon and I have recently implemented a Dave Ramsey-esque budget in our household in an effort to decrease our expenses and get control of our spending.
Funniest Jobs on Craigslist
Marketing Shift Jul 02 09
Over the past few weeks Shannon has been perusing the jobs section of Space Coast Craigslist in an effort to help out a family member in need of a full time gig.
Downsizing, The Economy and 4ft x 8ft Whiteboards
Marketing Shift Jul 01 09
From the title you've probably already figured out how downsizing is related to the economy but are unable to tie 4ft x 8ft whiteboards into the picture.
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