Pepsi Learns Value of Online Reputation in Social Media
Marketing Shift Mar 13 09
A packaging change by PepsiCo(NYSE:PEP) illustrates social media's growing influence on corporate marketing.In January Pepsi introduced a new label on its Tropicana Pure Premium Orange Juice cartons. Gone was the traditional straw-in-an-orange logo of 24 years.It was replaced with a glass of juice. How did customers react?Pepsi's about face with Tropicana is quite a contrast from the obstinate stance they took on the 8-Pack. Our original post about Pepsi's decision to phase-out the 12-pack and replace it with 8-packs received over 25,000 views and made it to Fark.com. Full story...
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Apple iPhone Legal Notice and Privacy Policies
Marketing Shift Aug 18 09
I have always enjoyed reading through privacy policies, terms of service and general legal docs web sites use to tell you what they're going to do with your data.
GoDaddy Pushing Twitter & Small Business Reputation Management
Marketing Shift Jul 15 09
Since most of you know I suffer from Compulsive Domainer Syndrome (rarely see a domain name I can't pass up) it will come as no surprise that I had to renew some domains via Godaddy recently.
Shark Week 09 Fishing For Great White Viewers
Marketing Shift Jul 10 09
What social media outlets are they using?
Facebook Connect though I'm not sure whether or not it worked for me, not even sure how to tell quite honestly.
Shark Week Viral Marketing Frenzy Decrypted
Marketing Shift Jul 08 09
As I was pulling out of the driveway this morning I nearly hit the FedEx delivery guy because I didn't see him as I was backing up.
Geocaching For Beginners: Tips, Terminology and Personal Examples
Marketing Shift Jul 06 09
Shannon and I have recently implemented a Dave Ramsey-esque budget in our household in an effort to decrease our expenses and get control of our spending.
Funniest Jobs on Craigslist
Marketing Shift Jul 02 09
Over the past few weeks Shannon has been perusing the jobs section of Space Coast Craigslist in an effort to help out a family member in need of a full time gig.
Downsizing, The Economy and 4ft x 8ft Whiteboards
Marketing Shift Jul 01 09
From the title you've probably already figured out how downsizing is related to the economy but are unable to tie 4ft x 8ft whiteboards into the picture.
For My Final Entry: My Top 10 Favorite Stories for Marketingshift.com
Marketing Shift Jun 30 09
For the past year, I've had the privlidge of writing and editing content for this blog, but career opportunities have led me down a new path.
Why Does My Dunkin Donuts Flatbread Sandwhich Looks Like Origami?
Marketing Shift Jun 30 09
This morning, I headed to Dunkin Donuts and decided to try something new for a change. Tired of the same old bagels and donuts, I opted for one of the eggwhite flatbreads that are featured in many of the recent "America Runs on Dunkin" ads.
I.T. Garage Sale - Monitors, Firewalls, Phones & Furniture
Marketing Shift Jun 29 09
I'm selling everything that's in my office so I can work from home again. Everything I have I've purchased new or have had made custom for my company (Labitat)
Here is a partial list of items I'm selling.
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