What social media outlets are they using? Facebook Connect though I'm not sure whether or not it worked for me, not even sure how to tell quite honestly. I don't think the Facebook profile is getting much tractiont but haven't seen any other virus spreaders say anything about it so who knows. Twitter: They created a frenziedwaters profile on Twitter and a lot of tweeps seem to think it's pure genious but I dunno. I also noticed that the term "Discovery Channel" was in Twitter Trends yesterday but it was gone this am. YouTube: They have a user and channel set up with 4 well-produced videos that only lead to more mystery. Full story...