Shark Week 09 Fishing For Great White Viewers

What social media outlets are they using? Facebook Connect though I'm not sure whether or not it worked for me, not even sure how to tell quite honestly. I don't think the Facebook profile is getting much tractiont but haven't seen any other virus spreaders say anything about it so who knows. Twitter: They created a frenziedwaters profile on Twitter and a lot of tweeps seem to think it's pure genious but I dunno. I also noticed that the term "Discovery Channel" was in Twitter Trends yesterday but it was gone this am. YouTube: They have a user and channel set up with 4 well-produced videos that only lead to more mystery. Full story...