Facebook Kills Lexicon, Focuses on Analytics for Page Admins
Mashable Feb 09 10
Facebook has removed its Lexicon analytics app, blogger Steve Rubel noticed last night.
Don’t know what Lexicon was? That’s OK, a lot of people didn’t; it was announced very quietly, but it was a neat tool. You could use Lexicon to see how frequently, and when, certain terms were trending in status updates, just like you can use Google Trends to do the same with search terms.
For example, our own Stan Schroeder was a bit perplexed a couple years back when the word “sex” had a massive spike in usage on May 30, 2008. It was the launch day of the Sex and the City movie in the United States — understandably something a man in another hemisphere might not follow closely. Full story...
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