If the App Store Were a Widget Store, It’d Be Glam Apps
Mashable Nov 18 08
Glam, the network of women’s (and now men’s too) content sites, has taken the hood off of its application platform, which debuted in private beta earlier this year. Essentially, it’s like an app store for publishers and advertisers – Glam bloggers can grab widgets for their sites, while marketers can buy ads in the widgets, or use them to distribute content.
At launch, many of the applications come from familiar names: Meebo, PollDaddy, Sphere, and ShareThis, just to name a few. App developers can offer their products under one of several monetization models according to Glam: “ad-enabled with required IAB-standard ad units, sponsored or advertorial widgets, paid for or subscription based applications and free no-ads utilities. Full story...
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