The extensive collection of exclusive content and marketing we’ve seen on MySpace for the new Twilight movie – New Moon – seems to be exactly what the company has in mind with its new direction as an entertainment portal.
Last month, the site was first to offer up free streaming of the soundtrack to the movie, and today, they’re out with a homepage takeover ad that includes the soundtrack, videos, a link to get the iPhone app, and the ability to get your tickets now, two and a half weeks before the film arrives in theaters.
The movie is likely to be wildly successful regardless of the strong social networking push (which now includes a Twitter account as well), but MySpace’s ability to secure the highly in-demand content and the ad deal could be a glimpse of what’s to come – and a reason that loyal users might not abandon ship. Full story...
comScore has released a report on the state of the US mobile market from September to December 2009, and it shows that the recently established trends of Android and iPhone growth don’t show signs of ceasing.
Whenever Apple Store goes down, it’s a moment of geek bliss, especially if you like Apple products.
There’s no denying it: Google’s Nexus One, although being one of the best Android-based smartphones on the market, isn’t selling well.
Hello, Hollywood. On the heels of the Foursquare-Bravo TV deal, news of several additional major media partnerships involving the location-based social networking app have dropped this evening.
In last week’s Faceoff Series we asked about music consumption models: Do Mashable readers prefer to own their entire music collections or do some of you gravitate toward subscription services?
One week later and the results are in: Ownership wins the day at a full 50% of the vote.
This isn’t the way you should learn about the death of your 17 year old brother.
According to Syndey’s The Daily Telegraph, twins Angela and Maryanne Vourlis had just woken up on their 20th birthday.
Award-winning director (and three-time Oscar nominee) David Lynch (of Blue Velvet and Twin Peaks fame) and the David Lynch Foundation Television have teamed up with mobile video marketer Mogreet to bring video MMS messages to Lynch fans.
Update: Netflix contacted CNET and retracted its statement regarding plans for 1080p streaming, saying it has no plans for 1080p this year.
What was your favorite moment during the Super Bowl? Was it the fast-paced game or the ads that got your attention?
If the ads caught your eye, which moment stood out for you? If it was the game, which play was most memorable? Why did it stick with you? We want to know!
FLO TV, which ran its “Moments” commercial as one of the Super Bowl ads this year, has provided three FLO TV Personal Televisions (value: $290 each with 6 months free service) as prizes for this contest.
We’ve already looked at how on-air Super Bowl advertisers fared with audiences during the Big Game, but how did online viewers react to the spots? Check out which ads were the biggest winners — or losers — with the Hulu crowd.