Omniture Adds Twitter Analytics for Brands

We’ve established that Twitter is a viable place for brands to put up shop, but now that they’re microblogging away, how can they measure their output, customer service endeavors, conversation abilities, and overall ROI?

You could try one of these 10 reputation tracking tools, but Omniture’s already powerful analytics product, SiteCatalyst, is now the first of its kind to actually import Twitter data for better measurement of brand activity.

Omniture currently boasts 5,100 clients — think AOL, Microsoft, Oracle, and eBay — capturing more than 1 trillion online transactions per quarter, and is now hoping to support their clients looking for Twitter insights on par with the standard Web analytics they’re used to receiving. Full story...