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Omniture Introduces New Tools for Managing Facebook Ad Campaigns
Mashable Mar 03 10
Enterprise web analytics provider Omniture has further cemented its partnership with Facebook by announcing today that customers can now purchase, automate and more thoroughly track their Facebook ad buys.
The new offerings are geared toward marketers looking to better understand the performance of their Facebook media buys, adding custom reporting options for a more complete look at the analytics, effectiveness and customer engagement generated by campaigns.
Omniture’s SiteCatalyst product has evolved in the past year to support Twitter analytics andFacebook application measurement, so the addition of Facebook ad measurement tools is the logical next step for the now Adobe-owned company. Full story...
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