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Omniture Launches Facebook Application Analytics for Brands
Mashable May 28 09
Chances are that if your brand has a Facebook application or two, you’d like to know how it’s performing, get better insight into active users, and ascertain how its performance correlates to your site traffic and overall online presence.
Hoping to make that a reality is the web analytics solution provider, Ominture, which is announcing today that their SiteCatalyst product, previously updated to support Twitter analytics, will now include an App Measurement for Facebook tool.
App Measurement for Facebook gives SiteCatalyst users the ability to measure the popularity and success of Facebook applications using the analytics, segmentation, and reporting capabilities that the product already boasts. Full story...
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