TweetMeme has proved to be a powerful tool for online publishers. Those recognizable green retweet buttons have popped up all over the blogosphere, to help publishers spread their stories across Twitter.
We’ve always thought it would be fascinating to get more insight into how retweets spread, in part to understand what works with Twitter users. While there are existing analytics tools and packages, TweetMeme has launched their own service as a complementary tool to their existing offering for deep insight into Twitter retweets.
Appropriately named TweetMeme Analytics, the new reporting features are housed within the My TweetMeme portion of the site, and they’re ideal for publishers already using the TweetMeme buttons. Full story...
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
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Kevin Nakao is VP of Mobile & Business Search for WhitePages, a Top 40 Web and Mobile Publisher.