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Mashable Mar 05 09
We’re proud to launch a new form of social media advertising on Mashable today. The Twitter Brand Sponsors module is our first trial of a new breed of engagement-based sponsorships. We like to call them sociable ads.
Social media is opening up a dialogue between brands and the web community. This is better for brands: it creates passionate, engaged customers who share their good experiences with the world. It’s better for the community, too: we get the opportunity to speak directly to the companies that create the products and services we use.
What about ads? Could they be more sociable as well?
Twitter Brand Sponsors is a small step towards our sociable ads goal. Full story...
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