Twitter Promotion Done Right: #moonfruit
Mashable Jul 01 09
A few weeks ago, we wrote about a promotion from website builder Squarespace, where the company offered up 30 iPhones in 30 days to be randomly awarded to users who included #squarespace with their tweets.
The campaign worked in getting exposure – #squarespace was on top of trending topics for several days in a row – but we took issue with some of the messaging, as in reality, users were getting gift cards, not iPhones. Commenters had mixed reactions – some questioned how we could complain about something free (and we did ourselves in the article!), while others agreed it was misleading. Full story...
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Kevin Nakao is VP of Mobile & Business Search for WhitePages, a Top 40 Web and Mobile Publisher.
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