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U2’s YouTube Concert Grabs 10 Million Live Streams
Mashable Oct 29 09
Did you tune into YouTube on Sunday to catch U2 performing live form the Rose Bowl? If you did, you had some serious virtual company.
The LA Times reports that Sunday’s show generated 10 million streams across 7 continents. The whole show was archived on YouTube Monday and has been viewed more than 1 million times since then.
YouTube is calling the U2 concert the largest event in the company’s history and it very well could be a glimpse into what the Google-owned service plans in the future.
After all, it’s hard to make money off of short-form content, but with live streams, YouTube could potentially capitalize and maybe even come up with a payment model (a la Pay-Per-View) for really big events. Full story...
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