80% of Consumers Won’t Pay for Mobile News
Mobile Marketing Watch Nov 16 09As a growing number of major media outlets proceed with eliminating free digital news content in favor of premium, subscription based services, a new report from Forrester Research doesn’t offer promising data to support the transition from free to paid content. According to the study, 80% of US consumers will not access the content provided by [...] Full story...
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Study: More Than Half Of Companies Are Primed For Mobile Advertising
Mobile Marketing Watch less than a day agoA new survey published by Unica Corp. asked companies during the fourth quarter of 2009 what their mobile plans were for the year ahead.
Yahoo! Announces Acquisition of Citizen Sports
Mobile Marketing Watch 2 days agoLending further credence to the perspective that 2010 could prove the year of acquisitions in the mobile space, Yahoo has announced plans to acquire social networking solutions provider Citizen Sports.
Add GPS To Any Feature Phone By Adding A-GPS SIM
Mobile Marketing Watch 3 days agoIf it works as they say it does, this could be huge- BlueSky positioning together with Telemap have devised a solution to bring GPS location functionality and services to any GSM device by way of simply inserting a special SIM card.
Shipments Of GPS-Enabled GSM/WCDMA Handsets Increased 92 Percent During 2009, Report Suggests
Mobile Marketing Watch 3 days agoNeed more proof that it’s all about location these days? A new report published by Berg Insight indicates global shipments of GPS-enabled GSM/WCDMA handsets increased 92 percent in 2009 to 150 million units.
Location-Based Services Revenue To Top $12.7bn By 2012, Gaining Momentum From Devices, Positioning
Mobile Marketing Watch 3 days agoIn a new report titled “Mobile Location Based Services: Applications, Forecasts & Opportunities 2009-2014,” Juniper Research suggests revenue from location-based services (LBS) are expected to surge to $12.
Millennial Media Releases February S.M.A.R.T Report, With Focus On Mobile Fundraising & Demographics
Mobile Marketing Watch 3 days agoIt’s that time of the month again, Millennial Media has released its Scorecard for Mobile Advertising Reach and Targeting (S.
Forecast: Mobile Apps To Soar To 50 Billion Downloads By 2012, Set To Outsell CDs
Mobile Marketing Watch 4 days agoA new study published by Chetan Sharma consulting on behalf of GetJar indicates that mobile app downloads will soar to 50 billion by 2012, up from 7 billion in 2009.
MMA Releases New Whitepaper On Mobile Advertising Using Rich Media Ad-Formats
Mobile Marketing Watch 4 days agoStaying on top of mobile advertising best practices and methodology, the Mobile Marketing Association (MMA) today published a new whitepaper outlining the use of Rich Media ad-formats and units in mobile advertising campaigns.
Bango Launches True Cross-Platform In-App Billing Solution For Mobile Applications
Mobile Marketing Watch 4 days agoAs mobile apps across all major platforms continue to flourish, a missing link has been a comprehensive mobile billing solution that works across all of them.
Fandango Dabbles With Mobile Ticket Program
Mobile Marketing Watch 4 days agoOnline movie ticket retailer Fandango is giving the mobile platform the old college try in eight markets for a new mobile ticket program.
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