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Social media is fast-becoming a marketing must for businesses of all sizes. But using social media effectively remains a challenge for many, particularly in light of the “seven types of social media fans” and the different marketing approaches required to really connect with each. Another day, another big development for PayAnywhere, one of the fastest growing mobile payments solutions in the industry. Despite the iPad’s popularity and prevalence throughout academia, Microsoft is undaunted in its efforts to claim a sizable share of the education market. Mark Zuckerberg, chief executive officer of Facebook., was photographed just hours ago in South Korea following his meeting with Lee Don Joo, president of sales and marketing of the mobile communications division at Samsung Electronics Co. Mobile advertising is set for a bright future across Africa. That’s the resounding message presented Tuesday in a new White Paper from M&C Saatchi Mobile. The makers of “Candy Crush Saga” are reportedly considering what may be a sweet treat for investors. Strategy Analytics this week issued a new report in which the firm predicts that spending on consumer mobile media services will rise from $161 billion in 2012 to $200 billion by 2017. According to the expressed opinion of PC Magazine, AT&T’s burgeoning 4G LTE network is the fastest in the nation. Yahoo’s acquisition spree may continue if the latest rumors prove as accurate as the last. Just as reports accurately predicted Yahoo’s acquisitions of Summly, Tumblr, and most recently, GhostBird Software, the current chatter indicates that Yahoo has already begun talks to acquire Qwiki. With mobile games responsible for some of the highest rates of user engagement seen in the mobile world today, it’s no surprise that advertisers are growing fond of in-app ads and a host of other mobile advertising tactics optimized for the mobile gamer’s smartphone screen.