Google Wanted AdMob’s iPhone User-Data
Mobile Marketing Watch Nov 30 09There’s been a lot of speculation as to what plans Google has for AdMob, and why it spent such a large chunk of change to acquire it. While it’s obviously interested in it’s broad mobile reach in terms of advertising, Google likely had its eye on something else only AdMob has- all that iPhone user-data. With [...] Full story...
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Why Is Mobile Marketing & Advertising So Hard To Measure?
Mobile Marketing Watch 7 hours agoOne of the biggest complaints coming from those involved in mobile marketing and advertising — and those sitting on the sidelines — is the lack of tools to properly measure the effectiveness of mobile ads.
Can Apple Further Its Agenda Without Antitrust Consequences?
Mobile Marketing Watch 9 hours agoApple is all to familiar with antitrust laws given its historic fight with Microsoft through the years in terms of “leveling the playing field” when it comes to PCs dominance over Mac, but now that Apple seems to have acquired the upper hand in the mobile space, can the company continue its current agenda while [.
Loopt Goes Local For Mobile
Mobile Marketing Watch 13 hours agoLoopt, a popular and increasingly well known social-mapping and communication solutions provider, is putting its specialized services to use in partnership with mobile marketing firm Mobile Spinach to serve up a new and highly localized mobile advertising experience that integrate offers, coupons and discounts from local businesses and small retailers.
Survey Finds 17% Of US Adults Use Mobile Banking, Mobile Web & SMS Leading Methods
Mobile Marketing Watch less than a day agoA new survey conducted by Luth Research on behalf of the MMA found that 17% of adults in the US utilize mobile banking, with usage growing to 22% by next year.
Mobclix To Hook Into Nielsen Consumer Data For Enhanced Mobile Advertising Targeting
Mobile Marketing Watch less than a day agoThe targeting methods associated with mobile advertising are efficient at best, but a new partnership promises to up the ante significantly.
Safelincs & TextMagic Team For Unique SMS Reminders
Mobile Marketing Watch less than a day agoWe recently received a heads-up regarding an interesting use-case for SMS outside the traditional lines of marketing, proving that thinking outside the box can produce unique results.
FLO TV Goes For Super Bowl Glory
Mobile Marketing Watch less than a day agoThe biggest winner to emerge from Sunday’s Super Bowl may not be the New Orleans Saints after all.
Report: 80% Of US-Based Mobile Sites Have A Substantial Global Audience
Mobile Marketing Watch 4 days agoMotally, a mobile analytics startup, released an interesting report yesterday indicating that the US leads the world in terms of creating mobile sites with a substantial global audience — 80% of which, to be exact.
Smaato Mobile Click-Through Report: Android Tops Apple
Mobile Marketing Watch 4 days agoSmaato, a mobile-ad optimization startup, has released its latest “Mobile Advertising Metrics Report” for January, in which it compares leading mobile OSs and their ad-based click-through rates, among other unique metrics.
Sirius XM Gets Serious About Mobile Presence
Mobile Marketing Watch 4 days agoSirius XM is putting into action the longstanding encouragement from fans to delve deeper into mobile territory and more comprehensively tend to satellite radio fans on the go.
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