Google Wanted AdMob’s iPhone User-Data
Mobile Marketing Watch Nov 30 09There’s been a lot of speculation as to what plans Google has for AdMob, and why it spent such a large chunk of change to acquire it. While it’s obviously interested in it’s broad mobile reach in terms of advertising, Google likely had its eye on something else only AdMob has- all that iPhone user-data. With [...] Full story...
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YouTube Embracing Mobile Marketing
Mobile Marketing Watch 2 days agoYouTube is making a dramatic change to its mobile web presence. This week, YouTube revealed that it will begin incorporating advertising services throughout the mobile site.
Facebook, Twitter, Foursquare Face Off in Location-based Services
Mobile Marketing Watch 4 days agoIf you’ve ever used one of the Location-based apps like Foursquare, Gowalla or Brightkite, you’ve gone through the steps of checking in to a location to earn some sort of reward for being there.
Alabama Represents The “State” of Mobile
Mobile Marketing Watch 4 days agoNot only are companies, developers, and entrepreneurs of all varieties looking to develop a mobile presence as part of a comprehensive marketing campaign, even US states are delving into mobile territory.
Target Stores to Bring Mobile Coupons Mainstream
Mobile Marketing Watch 5 days agoAs 2009 came to a close, I posed the question “Will 2010 be the year of the mobile coupon?” We saw a lot of national retailers test out mobile coupons in various US markets, but starting tomorrow, Target will become the first retailer to accept mobile coupons at all of its locations across the country.
Juniper: Mobile Marketing Retail Market to Hit $12B by 2014
Mobile Marketing Watch 5 days agoMobile coupons will dominate the mobile retail market in the early stages of its growth spurt, according to a new Mobile Marketing and Retail Strategies Report by Juniper Research.
MMA Publishes Whitepaper On The Use Of Ring-Back Tones (RBT)
Mobile Marketing Watch 5 days agoWith Ring-Back Tones (RBT) becoming more popular everyday, especially in areas outside the U.S., the Mobile Marketing Association (MMA) has published a new whitepaper detailing the appropriate opportunities and considerations when working with the concept.
CBS Banking on Mobile for March Madness
Mobile Marketing Watch 5 days agoIn the past, CBS has invested heavily in the development of their mobile sports presence. And building upon last year’s successful mobile coverage and corresponding iPhone app for March Madness, CBS is rolling out a host of new developments for the CBS mobile sports platform.
Oscars Used As Massive Call-To-Action For SMS Campaign
Mobile Marketing Watch 6 days agoAs millions of eyes were tuned to the Oscars last night, the stage was set for one man to use the massive platform for a unique SMS call-to-action, whether the show’s producers wanted him to or not.
MealDeals App Offers Mobile Coupons for Local Restaurants
Mobile Marketing Watch 6 days agoWant to find local food and drink deals? Cellism hopes you can wait to appease that growling tummy and use their new MealDeals iPhone, Android and Blackberry smartphone app to save money before spending your cash and filling your belly.
Digital Ad Spend to Surpass Print in 2010 for First Time
Mobile Marketing Watch 6 days agoFor the first time ever, advertisers will spend more on digital than print, according to a new study by Outsell released today titled “Marketing and Ad Spending Study 2010: Total US and B2B Advertising.
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