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Millennial S.M.A.R.T Report – Reaching 79.5% Of US Mobile Internet Users
Mobile Marketing Watch Jan 27 10Millennial Media has released it’s monthly “Scorecard For Mobile Advertising Reach & Targeting” (S.M.A.R.T) for December, 2009- where it pulls data from its massive network that reaches nearly 80% of the entire US mobile internet audience. In terms of the mobile campaigns ran through Millennial Media in Q4 2009, the holiday shopping season had an obvious [...] Full story...
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