MMA Chooses 2009 Global Award Finalists
Mobile Marketing Watch Nov 03 09The fifth annual Global Mobile Marketing Awards are upon us, and the Mobile Marketing Association (MMA) has chosen its finalists in all categories to compete for the MMA’s highest honors- awards that recognizes companies and their campaigns for spearheading the adoption of the mobile channel for marketing purposes. The MMA received hundreds of submissions in 12 [...] Full story...
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Yahoo! Announces Acquisition of Citizen Sports
Mobile Marketing Watch 18 hours agoLending further credence to the perspective that 2010 could prove the year of acquisitions in the mobile space, Yahoo has announced plans to acquire social networking solutions provider Citizen Sports.
Add GPS To Any Feature Phone By Adding A-GPS SIM
Mobile Marketing Watch less than a day agoIf it works as they say it does, this could be huge- BlueSky positioning together with Telemap have devised a solution to bring GPS location functionality and services to any GSM device by way of simply inserting a special SIM card.
Shipments Of GPS-Enabled GSM/WCDMA Handsets Increased 92 Percent During 2009, Report Suggests
Mobile Marketing Watch less than a day agoNeed more proof that it’s all about location these days? A new report published by Berg Insight indicates global shipments of GPS-enabled GSM/WCDMA handsets increased 92 percent in 2009 to 150 million units.
Location-Based Services Revenue To Top $12.7bn By 2012, Gaining Momentum From Devices, Positioning
Mobile Marketing Watch less than a day agoIn a new report titled “Mobile Location Based Services: Applications, Forecasts & Opportunities 2009-2014,” Juniper Research suggests revenue from location-based services (LBS) are expected to surge to $12.
Millennial Media Releases February S.M.A.R.T Report, With Focus On Mobile Fundraising & Demographics
Mobile Marketing Watch less than a day agoIt’s that time of the month again, Millennial Media has released its Scorecard for Mobile Advertising Reach and Targeting (S.
Forecast: Mobile Apps To Soar To 50 Billion Downloads By 2012, Set To Outsell CDs
Mobile Marketing Watch 2 days agoA new study published by Chetan Sharma consulting on behalf of GetJar indicates that mobile app downloads will soar to 50 billion by 2012, up from 7 billion in 2009.
MMA Releases New Whitepaper On Mobile Advertising Using Rich Media Ad-Formats
Mobile Marketing Watch 2 days agoStaying on top of mobile advertising best practices and methodology, the Mobile Marketing Association (MMA) today published a new whitepaper outlining the use of Rich Media ad-formats and units in mobile advertising campaigns.
Bango Launches True Cross-Platform In-App Billing Solution For Mobile Applications
Mobile Marketing Watch 2 days agoAs mobile apps across all major platforms continue to flourish, a missing link has been a comprehensive mobile billing solution that works across all of them.
Fandango Dabbles With Mobile Ticket Program
Mobile Marketing Watch 3 days agoOnline movie ticket retailer Fandango is giving the mobile platform the old college try in eight markets for a new mobile ticket program.
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