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Mobile Marketing Watch Feb 22 10 There’s been many attempts by many companies to solve the problems facing mobile barcodes, and the many aspects limiting its mainstream existence, but Neustar has made key progress with its announcement of a Mobile Barcode Clearinghouse service to finally solve interoperability issues with the concept.
During Mobile World Congress, the company debuted its mobile barcode clearinghouse services [...] Full story...
QR codes are slowly making themselves known in mainstream applications, with a prime example being its use in a massive campaign centered around Gulf relief.
It was reported today that Facebook is likely in late-stage negotiations with “social activity” service Hot Potato for an acquisition.
Sprint Nextel Corp announced its second-quarter results today, and the brightest spot on the third-largest U.
I came across a new project from a company called “Lookout” today, which is launching what’s called the “App Genome Project” to identify threats and inform customers what type of data apps are accessing.
While those tuned into the industry know good and well that innovative marketing potential exists in LBS apps like Foursquare, it’s easy to forget the audience for such apps is very small in comparison.
On Monday, the jailbreak community claimed victory as the U.S. government unveiled new rules that, essentially, legalize the jailbreaking and unlocking of Apple’s juggernaut smartphone – the iPhone.
It’s sometimes hard to quantify the mobile advertising industry, let alone the many aspects therein.
Now that location-based check-ins have more than proved their usefulness, LBS providers are coming up with new ways to expand the concept.
For those assuming the iPhone is to blame for the influx of mobile data consumption happening on AT&T’s network, a new survey suggests Verizon users consume more mobile data on average, per month, than AT&T users — by almost 100 MB.