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North Face Takes It Outside with Mobile Marketing

Mobile Marketing Watch Feb 25 10

The North Face, a trendy maker of some of today’s most fashionable outerwear and other outdoors gear, is gearing up for its first ever location-based mobile marketing campaign. For the duration of the campaign, The North Face will target text messages to potential customers in close proximity to a store carrying North Face apparel. For now, [...] Full story...

Tagged: close proximity, duration, marketing campaign, Mobile, mobile marketing, north face, outerwear, text messages,

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