Smaato Mobile Click-Through Report: Android Tops Apple
Mobile Marketing Watch Feb 05 10Smaato, a mobile-ad optimization startup, has released its latest “Mobile Advertising Metrics Report” for January, in which it compares leading mobile OSs and their ad-based click-through rates, among other unique metrics. Last month’s report indicated that Symbian was the top mobile OS in terms of click-throughs, with Apple a close second, and Android in third place, [...] Full story...
More stories from mobile marketing watch »
R2integrated Publishes New Whitepaper On US Smartphone Platforms, A Comparative Analysis
Mobile Marketing Watch 3 days agoA key decision to make when planning which platforms to target in term of application development and deployment is which platform(s) make the most sense for your objectives.
Study: More Than Half Of Companies Are Primed For Mobile Advertising
Mobile Marketing Watch 3 days agoA new survey published by Unica Corp. asked companies during the fourth quarter of 2009 what their mobile plans were for the year ahead.
Yahoo! Announces Acquisition of Citizen Sports
Mobile Marketing Watch 3 days agoLending further credence to the perspective that 2010 could prove the year of acquisitions in the mobile space, Yahoo has announced plans to acquire social networking solutions provider Citizen Sports.
Add GPS To Any Feature Phone By Adding A-GPS SIM
Mobile Marketing Watch 4 days agoIf it works as they say it does, this could be huge- BlueSky positioning together with Telemap have devised a solution to bring GPS location functionality and services to any GSM device by way of simply inserting a special SIM card.
Shipments Of GPS-Enabled GSM/WCDMA Handsets Increased 92 Percent During 2009, Report Suggests
Mobile Marketing Watch 4 days agoNeed more proof that it’s all about location these days? A new report published by Berg Insight indicates global shipments of GPS-enabled GSM/WCDMA handsets increased 92 percent in 2009 to 150 million units.
Location-Based Services Revenue To Top $12.7bn By 2012, Gaining Momentum From Devices, Positioning
Mobile Marketing Watch 4 days agoIn a new report titled “Mobile Location Based Services: Applications, Forecasts & Opportunities 2009-2014,” Juniper Research suggests revenue from location-based services (LBS) are expected to surge to $12.
Millennial Media Releases February S.M.A.R.T Report, With Focus On Mobile Fundraising & Demographics
Mobile Marketing Watch 4 days agoIt’s that time of the month again, Millennial Media has released its Scorecard for Mobile Advertising Reach and Targeting (S.
Forecast: Mobile Apps To Soar To 50 Billion Downloads By 2012, Set To Outsell CDs
Mobile Marketing Watch 5 days agoA new study published by Chetan Sharma consulting on behalf of GetJar indicates that mobile app downloads will soar to 50 billion by 2012, up from 7 billion in 2009.
MMA Releases New Whitepaper On Mobile Advertising Using Rich Media Ad-Formats
Mobile Marketing Watch 5 days agoStaying on top of mobile advertising best practices and methodology, the Mobile Marketing Association (MMA) today published a new whitepaper outlining the use of Rich Media ad-formats and units in mobile advertising campaigns.
Bango Launches True Cross-Platform In-App Billing Solution For Mobile Applications
Mobile Marketing Watch 5 days agoAs mobile apps across all major platforms continue to flourish, a missing link has been a comprehensive mobile billing solution that works across all of them.
Popular Tags »»
account director android apple apps architect bonus daniel marks developers digital communications digital project engadget england facebook gadget gadgets gbp global client global radio google gurus information architect ipad iphone job jobs launch london london england mail marketing marketing agency marketing manager microsoft mobile ncity next level nsource nup nwe recruitment seo social media twitter user experience web developer entertainmentMost read today »
Most read this week »
What's New on TechNews.AM
