technews.am is a new community for breaking news across the technology sector. We are still in Alpha, so please bear with us.
In what amounts to yet another compelling case study highlighting effective mobile marketing, National Wholesale Liquidators has deployed a comprehensive mobile marketing strategy to drive interest, traffic, and sales at the company’s discount retail chain of 12 stores. Since releasing iOS 7 beta to developers last week during the keynote kick-off at WWDC 2013, Apple and its developers have made waves for the enormous potential uncovered in the forthcoming major mobile OS refresh planned for later this year. With video ads emerging as the most effective and engaging ad units available in the entire mobile ad ecosystem today, it comes as no surprise that one of the top mobile ad companies in the world is working overtime to expand its video ad proficiency and capabilities. On Wednesday morning, Distimo announced the launch of Conversion Tracking, a free Software Development Kit (SDK) that offers app developers a “one-stop shop” to measure and analyze their app transaction value and the lifetime value of their app users. Troy Alstead, Starbucks’ chief financial officer and chief accounting officer, dropped a mobile bombshell at the Jefferies Global Consumer Conference this week. The first super hero blockbuster film of the summer, “Man of Steel,” brought in $128.7 million last weekend, eclipsing the box office receipts from “This Is the End,” which raked in $32. “Technology has gone to the top of restaurant-owner action lists for 2013,” says Hudson Riehle, senior vice president of research at the National Restaurant Association. Social media is fast-becoming a marketing must for businesses of all sizes. But using social media effectively remains a challenge for many, particularly in light of the “seven types of social media fans” and the different marketing approaches required to really connect with each. Another day, another big development for PayAnywhere, one of the fastest growing mobile payments solutions in the industry. Despite the iPad’s popularity and prevalence throughout academia, Microsoft is undaunted in its efforts to claim a sizable share of the education market.