technews.am is a new community for breaking news across the technology sector. We are still in Alpha, so please bear with us.
Back in March, I wrote about how Heyzap was introducing advertising to its mobile gaming platform. Now co-founder Jude Gomila says the company has become a significant player in mobile advertising. As photo-sharing truly hits its stride, an entire ecosystem is born around it. But what is creation without consumption? That's what Divvy is all about. Not content with following Nokia's past playbook, by saturating the mobile market with countless iterations of its smartphone hardware, pushing a whole Galaxy of gizmos at every price point and form-factor fancy you can think of, Samsung has gone one further. The Google deal to buy Waze — reportedly for $1.1 billion — is a strong move for both companies to enhance their respective mapping services, and to help monetize them better. At the SourceDigital13 conference this morning, Flurry CEO Simon Khalaf offered a look into how mobile users on iOS are spending their time in apps, as well as the differences between men and women's app usage, and trends particular to advertisers' favorite demographic (those aged 25 to 34), the latter which led to some surprises. Android has convincingly overtaken Apple as the most popular OS in the smartphone industry both in terms of sales and overall penetration. The tech industry has seen its fair share of acquisition whoppers lately, with Salesforce acquiring ExactTarget for $2. After months of speculation, the fate of Waze, the social-mapping-location-data startup, is finally decided: Google is buying the company, giving the search giant a social boost to its already-strong mapping and mobile businesses. Vine has already clarified just how quickly its userbase is growing, with the announcement that the app had hit 13 million downloads by the time Twitter launched it on Android. Facebook and Twitter have become stellar venues for brands and small businesses alike to advertise their wares.