Leaked Memo Advises AT&T Employees On How To Respond To 'There's A Map For That' Lawsuit

The spat between AT&T (NYSE: T) and Verizon Wireless (NYSE: VZ) over Verizon’s “There’s a map for that” TV campaign just keeps getting better. First, Verizon launches the attack ad TV campaign that parodies Apple’s catchy App Store ads to show that Verizon’s 3G network is far more extensive than AT&T’s. Then, AT&T files a lawsuit, saying the ads are misleading. Now, AT&T has sent a internal memo to employees, telling them that if anyone asks about the campaign or lawsuit, they can use it as an opportunity to set the record straight.

In the memo, obtained by Mobile Crunch, AT&T writes: “Independent research shows that the maps in the advertisements mislead consumers into believing that we do not offer any wireless service in the vast majority of the country. Full story...