Loopt Upgrades Mobile App With Pulse: More Ads, Content And New Search Features
mocoNews Nov 03 09
Mobile social network Loopt has upgraded its location-aware service with a new feature called Pulse. Pulse lets users search through their friends’ recommendations and comments, as well as local content fed in from over 20 new sources like Zagat, CitySearch and DailyCandy.
The upgrade also includes new LocationPoint ads from Nokia’s mobile mapping division NAVTEQ; the ads can be coupons tied to restaurants and stores in the users’ vicinity, and include click-to-call and click-to-route functionality. Loopt’s service previously included ads, but new sponsors like Target and Chili’s have signed on to run Pulse-specific campaigns (per the NYT). Full story...
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MocoNews Quick Hits 11.19.09
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» The iPhone store is processing five times more downloads than its Android counterpart.
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