After being blown away by the amount of mobile web traffic NBC Universal (NYSE: GE) received during the Beijing Olympics, it is investing even more heavily in mobile for the Vancouver 2010 Olympics.
In the summer of 2008, the Olympics were considered one of the largest digital events to date, and NBC executives were stunned by the 6.5 million unique visitors coming to its mobile web site during the games. But with smartphone adoption and data consumption steadily increasing since, this Olympics could draw even bigger crowds to the mobile phone.
An NBC spokesperson told mocoNews that this year they’ve added two apps, a smartphone version of the NBC Olympics mobile site, and new social media features to its mobile offerings. Full story...