Verizon Wireless’s new “There’s a map for that” TV ads parody Apple’s oh-so-catchy App Store ads, in an attempt to show that Verizon’s 3G network is more reliable and far-ranging than AT&T’s. Given the droves of U.S. iPhone owners that have openly complained about AT&T’s poor coverage, you’d think that Verizon’s ads are spot on. But AT&T (NYSE: T) is saying they’re wrong—and actually misleading—and has filed a lawsuit to get Verizon (NYSE: VZ) to stop running the campaign.
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—InMobi/hi5: Mobile advertising network InMobi has signed an exclusive deal with social media site hi5 to serve ads for its mobile site in Thailand.
It’s not exactly a great leap from publishing an iPhone app to offering one on the soon-to-be-released iPad - not only will the former will run on the latter; the skillset for developing the latter won’t be significantly different.
When Barnes & Noble (NYSE: BKS) announced its Nook e-reader in October, the ability to pursue a dual in-store and online sales strategy appeared to be one of the clear advantages it might have over Amazon (NSDQ: AMZN).
Location-based social net Foursquare is on a roll when it comes to netting high-profile media partnerships.
Huawei, a China-based wireless infrastructure and handset maker, will pre-install Opera Software’s mobile browser on a range of mobile handsets.
Sprint (NYSE: S) Nextel, which already owns the Boost and Virgin Mobile USA (NYSE: VM) brands, maybe mulling whether to buy MetroPCS Communications so that it can dominate the prepaid wireless space.
Google (NSDQ: GOOG) has lowered its “equipment recovery fee” to $150 from $350 when customers drop its Nexus One phone before their contract with T-Mobile USA officially expires.
If only the rest of Electronic Arts’ businesses could be doing so well ... During the company’s earnings call Monday, executives said that the company’s digital business was “growing very rapidly and (is) profitable” (Executives had said during a call last quarter that digital was in fact now the most profitable part of EA’s business).
SurfKitchen, the UK provider of storefront services to carriers, has launched its first deployment in the U.
With sales of traditional video games down, Electronic Arts (NSDQ: ERTS) continues to look (so far unsuccessfully) for its digital business to make up the gap.