Zagat Books A Table With Foursquare; Restaurant Maven Reaches For Mobile App's Cool Factor
mocoNews Feb 09 10
Location-based social net Foursquare is on a roll when it comes to netting high-profile media partnerships. The latest is restaurant reviews guide Zagat, the NYT reports. By hooking up with Foursquare, Zagat may be hoping to bid up its own cool cache. The reviews site’s image suffered a bit among media industry observers when it failed to find a buyer who would meet its for-sale price. The timing of this partnership comes right on the heels of deals of Foursquare’s deals with NBC Universal’s Bravo and Canadian commuter daily Metro.
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