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Walk into an established software company and you see these product management and product marketing silos. By John Mansour Is your reference to “strategic product management” more about job responsibilities considered to be strategic or product initiatives that produce results with strategic impact? I ask the question because product managers almost always refer to strategic product management as job responsibilities considered to be more strategic than tactical. By Saeed Khan Content marketing is all the rage. Well written, targeted content can propel your website traffic, can deliver more leads, can increase your perception as a thought leader etc. Market research is easy. Visit customers, with or without sales people. Go on sales calls. Go to user group meetings. Who defines product positioning? Product Management or Marketing Communications? Product managers are responsible for the features of the product and its positioning in the marketplace. By Rivi Aspler Saeed recently spoke at Product Camp (Silicon Valley), where he presented a presentation, named, How to truly manage your product like a CEO. By Joshua Duncan Take a close look at the picture to the right. It’s the 1899 Horsey Horseless, considered one of the worst cars of all time (source Time. by Saeed Khan I originally wrote this post a couple of years ago, but some recent experiences with customers reminded me of it. By Rivi Aspler There are many product-oriented checklists that one can find over the web. Product groups can easily check their readiness to various types of targets, whether its design, development, deployment, launch or sales. By John Mansour Blackberry is probably the most visible example of an organization whose strength in corporate IT departments was about as ironclad as you could get until the past few years.