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I think our team has done a pretty good job on this blog of advocating internet marketing tactics according to their practical use over the years. Is Twitter the right place for your social media investment? Whether you have time or ad dollars to spend, this is a question that marketers are visiting and revisiting as the demand for social media performance increases. The acceleration of social technologies along with continuously evolving consumer behaviors has many agencies in a state of flux and asking: Where to invest resources? Which positions to staff and how to structure the agency to be adaptable and to grow? For the past few years we’ve been modeling our agency at TopRank Marketing to better adapt [. What does it mean to “optimize” your presentations? Keywords in your speech? Including your Twitter handle on all slides? Repurposing the slide content through Slideshare, Flickr, Visual. I’ll start this post off with my point: Dismissing search is ignoring demand from buyers & the media. Gluttony, sloth, greed, wrath, lust, envy and pride. Most of us know that committing these sins is wrong. As marketers accumulate information about customers, it is also important to identify common characteristics and patterns to help guide messaging, engagement and offers. In a few weeks I’ll be giving a talk at the University of St Thomas in Minneapolis to a class on community management on a topic that I think will interest many of our readers. Social content curation and social content creation are often the core to many brands’ social networking efforts. With over 725,000 views on Slideshare in just 2 days, this 2013 Internet Trends report from Mary Meeker & Liang Wu from KPCB is a must read. Over the past few years, there’s been a tremendous focus on content creation in the search and overall digital marketing world. Within the realm of B2B marketing, stories, not “features and benefits” allow brands to create relevant and engaging connections with prospective customers. Today is Memorial Day in the U.S., a day to remember all the men and women who died serving in the U. Flickr is Biggr. Users now get 1 terabyte of storage. I’ve been a pro Flickr user for many years and during Yahoo’s pre Marissa Mayer days, it had an uncertain future. I get to meet a lot of professionals in the marketing, advertising, communications and public relations industries where topics of conversation often revolve around content. comScore reports that in April 2013 there were over 20 billion search queries and of the 13 billion+ handled by Google, 16% of daily searches have never been seen before. What if you could tap into the minds of 3,000 marketers to find out where they stand when it comes to social media marketing? How valuable would it be to know how your peers are handing the time commitments, social media platforms and measurement? Lucky you and lucky me, the answers to those questions are found [. For a recent presentation at a corporate communications and PR conference, I polled my network of digital marketing and PR pros about the most pressing questions they’re dealing with when it comes to integrating Marketing and Public Relations. New Google+ Layout: Hangouts, Photos and Stream Reminiscent of Pinterest Google announced a major update to their social network this week that changes the way Hangouts, photos and the Google+ stream are viewed by users. According to a CMI and MarketingProfs study, 91% of B2B Marketers are using content marketing and that means a few things: First, it means content marketing has gained critical mass within the popular marketing mix and any company in a competitive industry would be hard pressed to attract business without it.