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25 Link Building Tactics to Improve Blog Search Engine Rankings

Online Marketing Blog  Nov 08 09

Blogs are often touted as good for search engine optimization. The reality is, blogs are simply software tools and what you get out of them from a SEO perspective is in proportion to how well you know how to use them.  Good categorization and content is a start, but blogs as a SEO asset isn’t [...] Full story...

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Book Review: Socialnomics by Erik Qualman

Online Marketing Blog  3 days ago

“It’s a people driven economy stupid” and “Online word of mouth has made many traditional marketing strategies obsolete”.

Google: Social Media is a Party, SEO is Bullsh*t, Advertising is Good For You

Online Marketing Blog  3 days ago

I noticed someone using Google suggest in another story today (honestly forgot where) and thought I’d see what Google “thinks” about social media.

Why Use Social Media For Public Relations

Online Marketing Blog  4 days ago

Recently, I presented at PubCon on the intersection of social media and PR.  The session title was “experts on PR and Twitter,” however the session description went on to discuss a variety of networks.

5 SEO Tips for Online Retailers

Online Marketing Blog  Nov 13 09

Online retail websites face a unique set of obstacles when it comes to improving sales through better search engine visibility.

PubCon 2009: How Major Vegas Hotels Are Using Social Media

Online Marketing Blog  Nov 11 09

From the perspective of some, it seems like Vegas was late to participate in social media (according to the PubCon panel description).

PubCon 2009: Zappos CEO Tony Hsieh Keynote

Online Marketing Blog  Nov 10 09

Zappos has grown gross merchandise sales from $1.6M in 2000 to over $1 billion in 2008 by focusing relentlessly on customer service – a potent digital marketing tool.

PRSA09: Discussing the PR Revolution

Online Marketing Blog  Nov 10 09

If you have ever wanted to be a fly on the wall listening to experts talk about the convergence of PR and Social Media, here’s your chance.

PRSA09: Top 10 SEO Tips for Public Relations

Online Marketing Blog  Nov 10 09

Today at the PRSA 09 conference, it was a packed room for TopRank CEO (and author of Online Marketing Blog) Lee Odden who gave a presentation on SEO for Public Relations.

PRSA09: Social Media Measurement – Katie Paine on Establishing ROI

Online Marketing Blog  Nov 09 09

The first day of the 2009 PRSA International Conference in San Diego kicked off general sessions today.



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