technews.am is a new community for breaking news across the technology sector. We are still in Alpha, so please bear with us.
According to a CMI and MarketingProfs study, 91% of B2B Marketers are using content marketing and that means a few things: First, it means content marketing has gained critical mass within the popular marketing mix and any company in a competitive industry would be hard pressed to attract business without it. Visual content is certainly trendy – see the meteoric rise in infographics and social engagement with images as proof. As part of our continuing series on content marketing tactics, I’ll be covering a topic that is absolutely near and dear to every content marketer’s heart: business blogging. Fast changing trends and serious competition has digital marketers chasing the latest and greatest tactics like hamsters on exercise wheels. Your customers want more personalized messaging and content. In fact, 64% believe it’s more important that companies represent them with relevant offers, compared to 36% who don’t want their activity tracked. Planning and executing a successful social media marketing strategy sometimes requires that brands look outside their own companies for assistance. Today I’m giving a keynote at the sold-out Communicator’s Conference in Portland, Oregon to 270 or so PR and Communications professionals. Conversion rate optimization is the marketing art of maximizing your investment in existing site traffic, through improvements and problem-solving rather than additional ad spend. There are quite a few studies showing that companies publishing more blog posts and more content in general equates to generating more business than those that don’t. LinkedIn Adds Rich Media Capability to Profiles LinkedIn users can now add rich media content objects to their profiles, allowing designers, analysts, authors and others to share their best works in a visually interesting format.