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I think our team has done a pretty good job on this blog of advocating internet marketing tactics according to their practical use over the years. Is Twitter the right place for your social media investment? Whether you have time or ad dollars to spend, this is a question that marketers are visiting and revisiting as the demand for social media performance increases. The acceleration of social technologies along with continuously evolving consumer behaviors has many agencies in a state of flux and asking: Where to invest resources? Which positions to staff and how to structure the agency to be adaptable and to grow? For the past few years we’ve been modeling our agency at TopRank Marketing to better adapt [. What does it mean to “optimize” your presentations? Keywords in your speech? Including your Twitter handle on all slides? Repurposing the slide content through Slideshare, Flickr, Visual. I’ll start this post off with my point: Dismissing search is ignoring demand from buyers & the media. Gluttony, sloth, greed, wrath, lust, envy and pride. Most of us know that committing these sins is wrong. As marketers accumulate information about customers, it is also important to identify common characteristics and patterns to help guide messaging, engagement and offers. In a few weeks I’ll be giving a talk at the University of St Thomas in Minneapolis to a class on community management on a topic that I think will interest many of our readers. Social content curation and social content creation are often the core to many brands’ social networking efforts. With over 725,000 views on Slideshare in just 2 days, this 2013 Internet Trends report from Mary Meeker & Liang Wu from KPCB is a must read.