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Online Marketing Blog  2 days ago:

In Search of Voodoo: Optimizing the Customer Journey on the Search & Social Web -

I get to meet a lot of professionals in the marketing, advertising, communications and public relations industries where topics of conversation often revolve around content.
Online Marketing Blog  3 days ago:

7 Steps to SEO at Scale: How to Ramp Up Your Search Engine Optimization Strategy -

comScore reports that in April 2013 there were over 20 billion search queries and of the 13 billion+ handled by Google, 16% of daily searches have never been seen before.
Online Marketing Blog  4 days ago:

Top 5 Social Media Questions Marketers Want Answered -

What if you could tap into the minds of 3,000 marketers to find out where they stand when it comes to social media marketing? How valuable would it be to know how your peers are handing the time commitments, social media platforms and measurement? Lucky you and lucky me, the answers to those questions are found [.
Online Marketing Blog  5 days ago:

Integrating Digital Marketing & PR – Breaking Down Silos Through Content -

For a recent presentation at a corporate communications and PR conference, I polled my network of digital marketing and PR pros about the most pressing questions they’re dealing with when it comes to integrating Marketing and Public Relations.
Online Marketing Blog  May 17 13 :

Online Marketing News: Video Trends Map, Content Recommendation Engine & New Google+ Layout -

New Google+ Layout: Hangouts, Photos and Stream Reminiscent of Pinterest Google announced a major update to their social network this week that changes the way Hangouts, photos and the Google+ stream are viewed by users.
Online Marketing Blog  May 16 13 :

11 Examples of Killer B2B Content Marketing Campaigns Including ROI -

According to a CMI and MarketingProfs study, 91% of B2B Marketers are using content marketing and that means a few things: First, it means content marketing has gained critical mass within the popular marketing mix and any company in a competitive industry would be hard pressed to attract business without it.
Online Marketing Blog  May 15 13 :

The Power of Visual Content Marketing and Brand Visuals in Action -

Visual content is certainly trendy – see the meteoric rise in infographics and social engagement with images as proof.
Online Marketing Blog  May 14 13 :

Content Marketing Tactics: Business Blogging Pros, Cons, Best Practices & Brands Doing It Right -

As part of our continuing series on content marketing tactics, I’ll be covering a topic that is absolutely near and dear to every content marketer’s heart: business blogging.
Online Marketing Blog  May 13 13 :

Want to Improve Your Online Marketing? Master These Search & Social Media Tactics -

Fast changing trends and serious competition has digital marketers chasing the latest and greatest tactics like hamsters on exercise wheels.
Online Marketing Blog  May 10 13 :

Online Marketing News: RipOff Report Expands, Paid YouTube Channels Launch & Mobile Local on the Rise -

Your customers want more personalized messaging and content. In fact, 64% believe it’s more important that companies represent them with relevant offers, compared to 36% who don’t want their activity tracked.