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One of the biggest complaints about Millennials in the workforce is that they are “job hoppy.” Here are three tips to boost your Millennial employee retention rate by empowering them to succeed. Follow these 11 industry trends to see where the puck is going and make sure your SaaS product strategy gets you there first. Here are three demand generation tips to help you select the best marketing channels and prioritize to get net-new leads fast. I recently had the pleasure of spending an afternoon at Spredfast, meeting the team and exploring the platform. To attract top candidates ditch those routine job description requirements and define what it means to be successful in the role by listing performance objectives, instead. Building a passive candidate pipeline can be a great way to cut down on your time to hire, but does engaging passive candidates before you have a position to fill also carry a risk? If you’ve ever taken the time to create a high-quality piece of B2B content, then you know that there’s nothing more frustrating than when it doesn’t get properly promoted. Many established manufacturers create a product family to keep their customers and maximize their lifetime value. We all have learned great things from our mothers. Given that yesterday was Mothers Day, I reflected on six business principles I have learned from my mom. What every senior manager at expansion-stage companies should know about appropriate etiquette with pregnant women and new moms in their offices. Here are 7 key tips for creating a strong and lasting corporate culture built around your company's core mission and values. If you are an employer or a job seeker and uncertain about the benefits of employee referral programs, this article has some interesting facts for you to consider. Having trouble calculating marketing ROI for your marketing campaign? My advice is to pull the plug. So you've been tasked with leading the re-design of a website, but you have no idea how to find a good web designer. Let's face it — most companies simply don't know how to put together a proper job description. Here are three keys to Improve your job descriptions and attract top talent. Christy Weymouth shares her insights and experiences building a sales team at ExactTarget, and offers first-hand advice on how to manage a lead generation team effectively. Continuing my series on relationship marketing strategy examples, here is a detailed look at a multi-touch email drip campaign and the four steps you'll need to prepare for your relationship marketing program. Knowing the vocabulary and how the sample procurement process works will better prepare you for purchasing sample fulfill your fulfilling your research study goals. With social media playing such a big part in our lives, chances are you'll land your next top talent via some form of social recruitment. It's the first Saturday in May and that means one thing: It's Derby Day. Here are three branding lessons content marketers everywhere should learn from the odd, irresistible majesty of the Kentucky Derby.