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SaaS Product Strategy: 11 Industry Trends That Can Help You Follow Wayne Gretzky’s Advice -

Follow these 11 industry trends to see where the puck is going and make sure your SaaS product strategy gets you there first.

Demand Generation Tips for Growing Net New Leads -

Here are three demand generation tips to help you select the best marketing channels and prioritize to get net-new leads fast.

Spredfast and Social Media’s Changing Landscape -

I recently had the pleasure of spending an afternoon at Spredfast, meeting the team and exploring the platform.

Want to Recruit the Best Candidates? Ditch Those Routine Job Requirements -

To attract top candidates ditch those routine job description requirements and define what it means to be successful in the role by listing performance objectives, instead.

Recruiting Insights: Is Building a Passive Candidate Pipeline Counterproductive? -

Building a passive candidate pipeline can be a great way to cut down on your time to hire, but does engaging passive candidates before you have a position to fill also carry a risk?

Pump Up the Volume: What’s Your Content Promotion Strategy? -

If you’ve ever taken the time to create a high-quality piece of B2B content, then you know that there’s nothing more frustrating than when it doesn’t get properly promoted.

Creating a Product Family for Your Customers -

Many established manufacturers create a product family to keep their customers and maximize their lifetime value.

6 Business Principles I Learned From My Mom -

We all have learned great things from our mothers. Given that yesterday was Mothers Day, I reflected on six business principles I have learned from my mom.

What Every Expansion-Stage Company Should Know About New-Mommy Etiquette -

What every senior manager at expansion-stage companies should know about appropriate etiquette with pregnant women and new moms in their offices.

7 Tips for Creating a Strong Corporate Culture -

Here are 7 key tips for creating a strong and lasting corporate culture built around your company's core mission and values.